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	<title>Comments on: Engaging customers through effective branding</title>
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		<title>By: Sarah</title>
		<link>http://www.creativestate.co.uk/blog/2009/06/effective-branding/comment-page-1/#comment-33</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Mon, 15 Jun 2009 17:34:40 +0000</pubDate>
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		<description>Charlotte - thanks for the feedback, I couldn&#039;t agree more!

It&#039;s an important time to consider brand image...in fact I see it as a great opportunity to do so!</description>
		<content:encoded><![CDATA[<p>Charlotte &#8211; thanks for the feedback, I couldn&#8217;t agree more!</p>
<p>It&#8217;s an important time to consider brand image&#8230;in fact I see it as a great opportunity to do so!</p>
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		<title>By: Charlotte</title>
		<link>http://www.creativestate.co.uk/blog/2009/06/effective-branding/comment-page-1/#comment-32</link>
		<dc:creator>Charlotte</dc:creator>
		<pubDate>Mon, 15 Jun 2009 15:30:28 +0000</pubDate>
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		<description>Great article - and something that totally resonates with me. i do think that brands need evaluating on a regular basis and measuring the ROI from having a good brand.  Especially in a recession - you need to ensure your customers understand clearly who you are and your products and services.</description>
		<content:encoded><![CDATA[<p>Great article &#8211; and something that totally resonates with me. i do think that brands need evaluating on a regular basis and measuring the ROI from having a good brand.  Especially in a recession &#8211; you need to ensure your customers understand clearly who you are and your products and services.</p>
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