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Magenta Ink! is a growing online stationery business owned and run by established graphic designer Adrienne Kerr. Alongside her keen eye for style, Adrienne has many invaluable years worth of experience in the social stationery and wedding industry.
Creative State first worked with Adrienne in 2007 and has since collaborated with Magenta Ink! on a number of projects including ongoing website developments, email marketing campaigns, and more recently the revamp of their new online shop which launched in March 2010.
The new e-commerce website benefits from an editorial feel, which was crucial to the development of a simple yet effective online ordering system for stationery. We found that whilst a number of online shops cater for the ordering of wedding stationery online, it can be a complex process due to the various printing techniques, typestyle and ink choices on offer. Our challenge was to make this an enjoyable experience for the customer, particularly as users have the ability to add motifs to their designs and even have their very own personalised or wedding monograms created.
Adrienne commented on the Magenta Ink! blog: “Many thanks to the extremely talented team at Creative State for their valued expertise over the past six months…They are an incredible team of dedicated designers with exceptional talent and skills. Developing a brand over a period of time is not always an easy task, especially with so many other websites vying for attention…I love the fact that our image has remained clean, fresh and modern. Thank you Creative State.”
Thank you Magenta Ink! and we look forward to continuing our successful partnership.
Tags: content management, e-commerce, website design, Website development
This entry was posted by Sarah on sunday, march 28th, 2010 at 5:00 pm and is filed under Company news, Design projects, Digital media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.