Channel 4 Ideas Factory - Brand New

After five years as a web author for financial services company Scottish Life, Sarah Robertson realised that her plan of going to Uni was obsolete. Sufficiently versed in web design, marketing and e-business, last June she decided instead to fulfil her entrepreneurial ambitions and started her own company – Creative State. Now she's providing new business start-ups with full brand, design and online makeovers. Malcolm Jack finds out how Sarah got an eye for the new guy.

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